OUR STORY
Being a makeup artist for 15+ years, I knew how important it was to use products that truly performed — products that could last from day to night without compromise.
Yet time and time again, brow products were overlooked. They didn’t hold, they flaked, or they left brows feeling stiff and uncomfortable.
I saw firsthand how much brows could transform a look — how the right shape and hold could elevate everything else. That’s when brows became my focus, and ultimately, my mission.
I set out to create brow products that worked as hard as makeup artists do — high-performance, comfortable, and reliable — because brows deserve the same attention as the rest of the face.
“I learned that lasting performance makes all the difference.
But when it came to brows, the products just weren’t good enough. They didn’t stay put, they flaked throughout the day, and they often felt uncomfortable to wear.
I could see how much brows transformed a face — how the right brow could pull an entire look together. That’s when I knew I wanted to change the way brow products were made.”
Lucy Hart - Co Founder