Founded by Michelle Quimby, a beauty expert with 30 years industry experience, and Lucy Hart, a professional makeup artist with over 15 years in the industry, Wolfie began with a simple frustration: brow products just weren't good enough.

Behind the scenes, Lucy and Michelle saw the same thing over and over. Products that promised hold and let go. Formulas that flaked, left white residue or gave up when it mattered most. Brows were treated as an afterthought, even though the right brow can pull a whole look together.

So they made the products they'd been wanting. That was the beginning of Wolfie..

Performance isn't a marketing claim. It's the starting point. Every product needs a reason to exist, a problem to solve and a promise it can keep, from first application to last call. We question what's already out there, listen to what isn't working and never settle for good enough.

No empty promises. No unnecessary compromises. Just products that do what they're supposed to do.

Wolfie was born in the professional makeup world, but professional results shouldn't need professional skills. Our products are made for the makeup artist who needs reliability under pressure, the beauty enthusiast who loves perfecting a routine, and anyone who just wants to feel good getting ready.

Made for the pros. Belongs to everyone.

There's no right way to wear them. Fluffy or defined. Feathered or sculpted. Barely there or unapologetically bold. Trends come and go, but how you show up is yours.

Our only rule is that they stay where you put them.

The best brands don't just speak to their customers. They listen. Wolfie is built around the makeup artists who put it to work, the customers who make it part of their routine, and a community that keeps us honest. The details that frustrate you, the products you can't live without and the things you wish existed all matter.

Makeup artists have used it on campaigns for Maebe and 4th & Reckless, and on Vicky Pattison's 2026 BAFTA look. Tag @thisiswolfiecosmetics and show us how you wear yours. Join the members pack for exclusive content, benefits and first access to what's next.

We're proud to be vegan and cruelty-free, and we're honest about what our products do. No claims for the sake of a headline. We're still learning, still listening and still raising the bar. Purpose isn't something you write on an About page. It's something you prove through the products you make and the standards you stand by.

Born from professional makeup artistry. Built around performance. Made for real life. Brow beauty that works harder, feels more accessible and gives everyone the freedom to find their own version of it. And we're only getting started.

Vegan & cruelty-free, always. 

Designed in Manchester, UK.